Everyone from Rihanna to Ariana Grande to the Kardashian/Jenner family allow us their very own skincare lines. Now Scarlett Johansson's going for a stab at it.
The Marvel star is the latest celeb to produce a high profile beauty line. Only it will be a little different towards the rest, as ScarJo's will be rooted in self-care and adopt “a clean, accessible method of beauty.”
Funded through the Najafi Companies, the label shares the same investor as brands like Tracee Ellis Ross's hair-care line Pattern and Millie Bobby Brown's Gen-Z beauty line Florence by Mills.
According to co-founder Kate Foster, this won't be just another celebrity beauty brand. In Foster's words, it will be “a brand that fills a void on the market and addresses a true consumer need.”
Scarlett Johansson's Skincare Brand
The Hollywood starlet is known for her iconic roles, and for her flawless red carpet fashion sense and undeniable beauty. What exactly made her decide to launch her own beauty items?
“I've been fascinated with the transformative power of beauty since i have was a child. My mother drilled into us a passion for self care from my early teenage life. In the past, I took a step back from my beauty deals with the goal of creating something in keeping with me. The result is a clear, accessible approach to beauty,” Johansson said inside a statement.
Jahm Najafi, founder and CEO of The Najafi Companies said inside a pr release: “It's so difficult to acquire the best partners using the right products at the right time. With Scarlett and Kate, it became immediately clear to all of us this is a special opportunity.”
Najafi continued, “Scarlett continues to be on a mission and her level of commitment, engagement and fervour is both inspiring along with a key differentiator in the marketplace.”
In anticipation of the launch, the actress stepped from her collaborations with brands like L'Oréal Paris and Dolce & Gabbana to prevent conflicts and emphasize the line's mission.
“This last year has really allowed me to dedicate a ton of time to it,” Scarlett shared via Zoom on Good Morning America. “It's been a labor of love, but I'm so excited to talk about that with the planet.”
WHEN Will it DROP?
Early 2022, based on the reports.
Yep, we've got a while to hold back, but at least we know we're expecting something great.
As for that why now questions…
“I created this brand to elevate clean, essential skincare,” she told Allure. “This is a brand for anyone who wants their skin to look its best with minimal effort.”
With a growing interest in clean and ethical skincare products, we're confident Johansson's upcoming line will discover a large amount of success. It is important for that world to see stars embracing green skincare, because it encourages others to follow suit. And that we want the very best for the planet, right?
Besides following your rules for the planet, clean skincare products are also better for our health.
HOW SCARLETT JOHANSSON DOES SKINCARE
When it comes to skincare, Johansson claims she doesn't do anything whatsoever special.
Her skincare routine is really pretty straightforward focused on using cleansing milks and creams that hydrate rather than strip your skin of its skin oils.
According to her makeup artist Frankie Boyd, the actress gets her glow from their collective favorites including a moisturizer cocktail made by mixing face cream with face oil to build up a moisturizing complex that preps your skin for makeup application. Her beauty routine also incorporates nourishing skincare items like hyaluronic acid facial serum and hemp oil moisturizer for optimum hydration and calming effects. Johansson also uses daily caffeine-infused eye cream to keep her peepers wide and alert.
As on her daily routine, Johansson told HuffPost back in 2022, “I have sensitive skin, and so i use actually just Cetaphil face wash and Clarins moisturizer. So that as far as makeup — I do not wear lots of makeup during the day. I mean, day-to-day I'll use concealer, blush, eyeliner, mascara.” Overall, she highlights that she favors a natural look.
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SCARLETT JOHANSSON BEAUTY TIPS
The Black Widow star might have gained a lot of beauty wisdom from Hollywood makeup artists, but she claims she also many userful stuff here from her mom.
“My mom would always say, “Drink lots of water and obtain a lot of sleep and do not smoke.” And so i follow some of those rules,” she told HuffPost. “And growing up, my mother always wore a lot of makeup. My mother was very glamorous. I did previously sit at her vanity and use her makeup.”
While you'd think Johansson would also recommend skincare elixirs like retinol, she hasn't been entirely open about all the products she uses and whether she's a retinol fan. Those secrets they are under locksmith at the moment.
Whatever she's using and doing – she's clearly doing a great job. Her complexion is radiant!
What Fans are Saying
The beauty industry has saw lots of celebrity beauty lines appearing over the past few months. Nevertheless, fans are still freaking out about the launch.
“Internal thoughts: This is the time to stop expending cash on books and buy makeup you probably won't use just because it's from the beauty line of Scarlett Johansson,” wrote one fan.
While another wrote, “If there's anyone In my opinion has a true and natural splendor, no photoshop, no artifice, it's Scarlett Johansson. So I'm certainly going to buy her products.”
Us too! This is going to be the best beauty line ever, and we cannot wait!
